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My New Favorite Franchise Discovery: Freshii
One of my goals with this blog is to discover the next big franchise opportunity and help bring it to the attention of prospective franchisees who are looking to be part of the next big thing. I think I’ve accomplished the first part with my discovery of the healthy quick service franchise concept called Freshii, which I wrote about a few days ago.
Matthew Corrin, this young entrepreneur not yet 30, started Freshii in Toronto, Canada in 2005. Freshii now has over 45 stores in the United States, Austria, Dubai, and Canada. I still consider Freshii to be in its infancy, with a lot of room to grow. I hope that through my blog, I can bring this healthy franchise concept to the attention of investors, as well as customers looking for a healthier way of eating without breaking the bank.
Freshii opened their first Vancouver outpost earlier this year, but I never had the opportunity to give them a try since I rarely go to that side of downtown. After learning more about the company, I decided to make a special trip to see for myself what they’re all about.
I went before noon and the place was already packed with professionals working in the area. Customers fill out an order sheet while waiting in line and can choose from a menu of suggested combinations or create something completely unique by checking the ingredients they want included. Freshii’s menu consists primarily of burritos, wraps, salads, and rice bowls.
Upon reaching the counter, the customer hands over the order sheet and then proceeds to pay for the meal. The line moved swiftly and the service was friendly. Since most items are made to order, there was a brief wait to actually get the food — but no more than 5 minutes.
I chose the Warrior Chicken Rice Bowl (made of brown rice, Cajun chicken, sweet corn, red onions, diced tomatoes, carrots, and ranch dressing), and added a yogurt parfait (topped with strawberries, blueberries, and granola) for dessert. I paid less than $11 for the entire meal, which is extremely reasonable for the size of the portions and the quality of ingredients.
When I got home and opened the takeout box, I was surprised to find what looked like fried rice — I was expecting to see the meat on top and rice at the bottom. But since I love fried rice, I was happy. But it wasn’t really fried rice, it was more like a rice salad served at room temperature — delicious and incredibly filling. I could only finish half of my order, so I’ll have the rest for dinner. (The serving you see in the picture is about half of the total portion.)
I recently made a commitment to myself to start eating healthier, and Freshii is going to make things a lot easier. I won’t be ordering rice bowls everyday, but with the interesting selection of burritos, wraps, and salads, I know I’m not going to get bored. If the Warrior Chicken is any indication of the quality and taste of the rest of the menu, this new healthy way of eating is something I can stick to.