When I reviewed Smoothie King a few weeks back, I pointed out that they haven’t done a very good job at differentiating themselves from their competitors in the smoothie and juice category.  I felt that Smoothie King’s product offerings were generic and the brand did not stand for anything unique or special.

I consider the creation of this new Lean1 Smoothie line as a step in the right direction because there is something proprietary in the blend that cannot be found elsewhere.  There is such a huge market for anything related to losing weight that this could be a game changer for the company.

Created to satisfy the increasing demand for accessible weight loss solutions, the nutritious Lean1 Smoothie is formulated with Nutrition53’s Lean1 weight loss formula and combines powerful nutrients to help Smoothie King customers get lean and stay lean with the convenience of a healthy meal replacement smoothie.

Delivering 20 to 30 grams of premium protein that boosts energy levels at all times of the day, Smoothie King’s Lean1 Smoothie helps burn body fat up to 68% faster, tone and define lean muscle, hasten recovery from workouts, and achieve and maintain a healthy, fit body.

Lean1 Smoothies are available in 3 flavors (Vanilla, Chocolate and Strawberry), are 100% lactose free, contain Omega-3 fatty acids, 17 fruits and vegetables, 3 grams of fiber, specialized herbal extracts that effectively suppress appetite, and heart healthy phytosterols in every serving, making them a perfect meal replacement or snack at under 300 calories.

Smoothie King is the exclusive outlet for Lean1 Smoothies, and Lean1 weight loss protein powder is available for purchase at select Smoothie King stores.

Smoothie King is a privately held, New Orleans-based smoothie and juice bar franchise company. Smoothie King offers guests nutritional fresh-blended smoothies and healthy retail products, including sports beverages, energy bars, healthy snacks, vitamin supplements, herbs, minerals and other sports nutrition products.

Smoothie King opened its first store in 1973 and began franchising in 1989. Smoothie King currently has more than 600 units operating in 32 states, the Caymans, and the Republic of Korea. In 2011, Smoothie King was ranked no. 1 by Entrepreneur magazine in the juice bar category for the 18th year and no. 70 overall on the 2011 Franchise 500 list.