Earnings Claims of Top Franchises Revealed

Earnings Claims of Top Franchises Revealed

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The Matco Tools Franchise Opportunity: No Franchise Fees, No Royalty Fees, No Advertising Fees, No Real Estate Costs

by Franchise Chatter on June 8, 2011

in Franchise Reviews, Low Cost, Mobile Tool Franchise

Franchise Chatter Membership Information

Don't Invest in a Franchise Until You Check Out This List Find the Ideal Business for You

The Franchise Chatter Blog’s List of 29 Things Every Prospective Franchisee Needs to Know Before Investing in a Matco Tools Franchise in 2011

Matco Tools Franchise Business Model

1.  Matco Tools  is one of the leading players in the mobile tool franchise market.  Matco sells a complete line of automotive equipment to professional users through its franchisee distributors, who take the product directly to customers at their place of business.

2.  Matco’s product line consists of 13,000 products, including hand tools, power tools, diagnostics, tool storage, heavy-duty tools, shop-equipment, to name a few.

3.  Franchisees make regular sales and service calls to customers in their territory in a custom designed Matco Tools truck.  The Matco truck is a mobile showroom, warehouse, and office all rolled into one.  This unique distribution system helps franchise owners reduce business costs and establish personal relationships with each of their customers, who are pre-identified and qualified by Matco.

4.  Each Matco franchisee has his own exclusive territory identified by the District Business Manager through surveys and customer interviews — the exact size of which varies depending on the number of potential customers in the area.

5.  Every franchise owner receives a protected “List of Calls,” which contains at least 325 potential customer names and contact information.  This helps eliminate time-consuming cold calls, while increasing productivity and sales.

6.  The most unique aspect of this business model is that the franchisee pays no initial franchise fee, no ongoing royalty fees, and no ongoing advertising fees.  In this franchise model, Matco Tools makes money solely from the sales of their products.

Matco Tools Franchise History and Growth

7.  Matco Tools was founded in 1946 and is a wholly-owned subsidiary of the Danaher Corporation, a Fortune 250 company and a key player in numerous industries, including tools and environmental process and controls.

8.  Matco distributors operate in all 50 states, as well as in Canada and Puerto Rico.

Matco Tools Truck Photo by PHLAIRLINE.COM

Matco Tools Franchise Discovery Day

9.  All prospective franchisees are invited to attend a Discovery Day at Matco’s corporate headquarters in Stow, Ohio, before making their final decision.

10.  Prospective franchise owners have the opportunity to meet members of the different departments, including: Credit/Finance, Training, Technical Services, Customer Service, Marketing, and more.  All meetings are private, one-on-one sessions with Matco team members.

11.  All prospective distributors — especially those who cannot travel to Ohio to attend a Discovery Day — are encouraged to call current and former Matco franchise owners, schedule on-truck orientation rides with a couple different Matco franchisees, attend district sales meetings, and seek advice from qualified advisors.

Matco Tools Franchisee Training

12.  All new Matco distributors take the Matco Tools New Distributor Training Program, an 8-week program comprised of several phases. This comprehensive training consists of both hands-on field training and interactive classroom instruction.

13.  Preparation Week (1 week) – After signing all business documents, new franchisees will ride with an experienced Matco franchise owner, be assigned to a designated Regional Trainer or District Manager, receive their “List of Calls,” and begin making initial sales contacts to pre-identified potential customers.

14.  Classroom Training at Corporate Headquarters (9 Days) –  New franchisees receive nine days of interactive classroom training at the Matco Tools corporate headquarters.  These classes consist of computer simulations, computer-based training, role-playing, and class discussions.  A full-sized Matco Tools truck located inside the corporate headquarters is used to facilitate real world customer interaction simulations.

15.  Initial Field Training (5 days – conducted Monday through Friday) – New franchise owners will be directly assisted by their Regional Trainer or District Manager to learn about every aspect of the business, including customer relations, inventory management, financial management, sales and collections, among others.

16.  Field Training (10 days – conducted Monday through Friday) – The District Manager gives franchise owners one-on-one training on the daily and weekly requirements of the business, including sales effectiveness, collection techniques, and route management.

17.  Refresher Course (scheduled six weeks after the start of business) – This training serves as a refresher course on all aspects of the Matco franchise business.

18.  Ongoing Training – All Matco franchisees can take advantage of additional training in the form of in-field diagnostic training, district and regional sales meetings, newsletters, seminars, on-truck demonstrations, and online continuous training through Matco University.

Matco Toolbox Photo by PostaL cm

Matco Tools Franchisee Support

19.  Matco helps franchise owners provide customer support — available 16 hours a day — by assisting with daily business activity and product questions, warranty claims support and administration, shipment tracking, and special order assistance.  Matco also provides technical support and helps tackle troubleshooting questions.

20.  Matco rolls out hundreds of new and exclusive products annually, educates the franchisee on these new product introductions, and markets these products through a national promo flyer program.  Franchise owners receive new products as soon as they are released and have the opportunity to introduce these to their customers first.

21.  Each Matco distributor is equipped with the Matco Distributor Business System. This proprietary software helps franchisees keep track of sales, special orders, inventory levels, customer account balances, daily and monthly reports, and much more.

22.  All franchise owners are invited to attend the annual Matco National Business Conference & Tools Expo, where they can attend training seminars, see new products, receive discounts on special products, and meet with other franchisees to share information and best practices.

Matco Tools Marketing Assistance for Franchisees

23.  Matco Tools sends out national flyers and email blasts 13 times per year, and also sends out special promotional flyers to technicians.  The company helps distributors boost sales through special toolbox promotions and rewards programs for technicians.

24.  Matco has a strong Internet presence through its website, an online catalog of all its products, and social media (Facebook, Twitter and YouTube).

25.  In addition, the company spends for motorsports sponsorships and national trade advertising (TV and magazines), and reaches out to various media organizations to introduce new products and promotions.

26.  Matco supplies its franchisees with yearly and supplemental catalogs and price lists, as well as truck signs and merchandising to highlight new products and competitive advantages.

Matco Tools Franchise Cost

27.   As mentioned previously, the Matco Tools franchise system is unique for having no initial franchise fee, no ongoing royalty fees, no ongoing advertising fees, and no expensive real estate costs.

28.  Typically, a prospective franchisee needs $20,000 to $30,000 in start-up capital to start his or her own Matco franchise business — the exact amount will vary depending on  personal budget needs, amount financed, and equipment needs.

29.  Prospective franchisees have a variety of options (based on their credit history) to finance the initial investment.  Some of these options are:  financing through Matco Tools, commercial banks, credit unions, savings and loan institutions, and loans guaranteed through the Small Business Administration (SBA).  Others may choose to utilize their 401K funds.

You might also be interested in reading my Snap On Tools Franchise Review.

Franchise Matching Quiz

{ 8 comments… read them below or add one }

Organized December 12, 2011 at 11:15 am



Todd A. Peterson January 11, 2012 at 3:56 pm

Matco is a Company which promotes churning Distributors and ruining peoples lives and credit. This article should be banned from your website. Our Veterans should not be subject to lies, fraud, and a company that’s only desire is to roll you over. There are 1,078 routes available on careerbuilders.com. If Matco is so successful and their Distributors so then why have so many been terminated or quit. Run from Matco and the opportunity they sell you. Yes! they have to sell it because you would be crazy to buy it. Just read the UFOC really WELL. That alone is reason not to join.


DEBBIE SOLKO March 4, 2012 at 1:43 pm

Matco Tools IS NOT a good opportunity!! I would urge you to remove them from your list!



Documents over 4000 angry comments. Matco Tools currently has a SBA LOAN FRAUD suit in federal court. They have been alleged of “churning” distributors and there are SEVERAL active lawsuits.
Matco Tools has unfairly terminated successful distributors, sold NON viable routes to others and LET THEM FAIL – only to sell their routes again and watch the process repeat!
Please check it out before you continue to ADVERTISE for this SCAM!
Thank you!
Debbie Solko/FORMER Matco distributor


Todd A. Peterson March 4, 2012 at 5:39 pm

I am also commenting as a Distributor for Matco Tools 6 1/2 years and who served his Country for 3 years in the US Army.

Matco stole my Customers which I established fairly through my DM. They also threatened me with the LOSS of my Franchise if I didn’t comply.

Then after I asked for help and was promised it by my DM twice in 2009 and then he was reminded of his promised help in Spring of 2010 I received a SEPARATION LETTER from Matco which was a DIRECT result of their FAILURE to help me due to STEALING my customers and then letting me fail only having 154 VIABLE customers with which they allow NEW Franchisee 325 to start and as they claim the ability to ADD more.

I would then get this “Separation Letter” and complain about how I received it to MANAGEMENT only to have them do a “FALSE SURVEY” with LIES that had nothing to do with my ASSIGNED List of Calls.

After complaining about the FALSE SURVEY to CORPORATE my DM gave me a new route which left me with 405 customers to call on. As a result of the 405 customers which made up my new route I was able to take a purchase average my DM noted in my FALSE SURVEY that was at $620 per week annually and turn it almost $1500 per week annually. My 13 week NPA (National Purchase Average) at the end of 2010 was just $100 better than the Matco NPA. This means I meant their requirements after correcting what the problem was which was HEAD COUNT and was a DIRECT result of INCOMPETENCE by my MATCO Managers which made MULTIPLE promises and kept NONE!


Richard Brannies March 4, 2012 at 4:52 pm

I am a former MATCO distributor just recently terminated for not purchasing the 80% of the national average. i sold as much as i could but the so called list of calls did not support my business. a lot of businesses closed or relocated or down sized thereby resulting in a severe monetary loss for me. i asked for help and got none, i was told that at the end of the day it was my business and i would have to do it on my own. world class support at its finest folks. you would be better off bagging groceries or working at wal-mart. DO NOT INVEST YOUR MONEY IN MATCO TOOLS. THEY WILL TAKE YOUR MONEY AND RUIN YOUR LIFE AND YOUR CREDIT.


Jimmy June 10, 2012 at 9:44 am

Matco is loosing about a third of their distributors per year since about 2007. Thanks to Matco I have a fresh start with nothing to my name except a past bankruptcy.


Organized September 5, 2012 at 10:20 am

Matco Tools currently has over 40 lawsuits pending against them from ex managers and Franchisee’s as Matco has terminated thousands of distributors/Franchisee’s only to replace each one with a “fresh checkbook”. They have slick lawyers who know how to manipulate the legal system to keep all these lawsuits out of the Federal Disclosure Documents they must present to new prospects (victims).

Dont get sucked into this horrible company


15 years January 6, 2013 at 4:47 pm

I am a former matco distributor of 15 years. As you read these statements most if not all
Were terminated for low purchasing. My average was above national. I just had a hard time paying
My tool bill on time. You get 10 days to pay for your tools. You do the math.
Most tool trucks that are doing well have another source of income.
So before you sign your life away ask these questions.
1 should i borrow 150,000
2 is it smart to to put that borrowed money into the hands of 325 strangers.
3 who is in control of your truck? matco? You? 325 strangers?
The answer is ken tredway an he does not care about you!!
Read study go independent.
Im one of the few, i went bankrupt but landed on my feet
An have a repair shop that is doing great.
No it is not a franchise


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