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The Franchise Hound’s Exclusive Interivew with Laura Leigh Drake, Owner of 6 Moe’s Southwest Grills in Alabama

Last updated on November 15, 2012 by Franchise Chatter Leave a Comment
in Q & A Interview, The Franchise Hound

I was so inspired by The Franchise Hound’s exclusive interview with Laura Leigh Drake, a successful multi-unit franchisee of Moe’s Southwest Grill, that I wanted to share this discovery with you.

For those of you who are not familiar with the brand, Moe’s Southwest Grill is a fast casual chain of restaurants offering fresh, made-to-order southwest fare consisting of burritos, tacos, quesadillas, nachos, salads, fajitas, and rice bowls.  The food reminds me more of Chevy’s (which I enjoyed when I was still living in San Francisco) than Qdoba or Chipotle.

Laura Drake joined the Moe’s franchise system by buying an existing Moe’s restaurant, after years of running a successful marketing business from home.  Within just 10 months of operating their Moe’s restaurant, Laura’s husband gave up his job and joined the business full-time.  They went on to buy 3 more Moe’s restaurants and opened 2 locations from scratch —  for a total of 6 locations.

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But their plans don’t end there.  Over time, Laura and her husband plan to buy 5 more locations in Northern Alabama as part of Phase 2 of their growth strategy, and eventually buy out another Moe’s group as the culmination of Phase 3 of their business plan.

One thing that impressed me was how pro-active Laura and her husband were in making suggestions to corporate based on their observations of the eating preferences of their customers. The Drakes were instrumental in Moe’s rolling out a successful nationwide menu initiative.  As to what this new initiative is — you’ll have to read the full interview to find out.  Clue:  it’s the opposite of super-sizing.


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