Highlights of Yogurt Mountain’s Item 19 Financial Performance Representations (2013 FDD) – Part 1
On December 29, 2012 (the end of the company’s 2012 Fiscal Year), there were 43 Yogurt Mountain Stores in operation. Fifteen (15) of them are non-traditional stores, each located within and operated by one of the franchisor’s owners as part of a Books-A-Million bookstore and, therefore, are being disregarded for the purposes of this Item.
As of the date of the Disclosure Document, there are 17 Yogurt Mountain Stores that have operated for at least two years (the “2-Year Stores”). Fifteen (15) of the 17 2-Year Stores are owned and operated by the franchisor’s affiliate (the “Company-Owned 2-Year Stores”), and two (2) are owned and operated by unaffiliated franchisees.
Explanatory Notes for Part 1 – Average Gross Sales and Range of Gross Sales for 2-Year Stores
The following chart presents data based entirely on the results of the 17 2-Year Stores. The franchisor has selected those Stores that have had at least a 2-year operating history to eliminate anomalies based on honeymoon, ramp-up, and ramp-down periods.
The results shown pertain only to the franchisor’s 2012 Fiscal Year which ran from January 1, 2012 through December 29, 2012.
The data for the Company-Owned 2-Year Stores is the franchisor’s internally prepared data, and the data for the two Stores owned by unaffiliated franchisees is based on information the franchisor polled from the franchisees’ point-of-sales systems or that was reported to it by the franchisees. The franchisor has not independently verified those numbers.
Average Gross Sales for 2012 Fiscal Year was calculated by adding the total Gross Sales for the company’s 2012 Fiscal Year of all of the 2-Year Stores and dividing that number by 17 (the total number of 2-Year Stores). Nine (9) of the 2-Year Stores (52.9%) met or exceeded the Average Gross Sales for the 2012 Fiscal Year; eight (8) of the 2-Year Stores (47.1%) had Gross Sales for the 2012 Fiscal Year that were lower than the average.
“Gross Sales” means the net revenue derived from the operation of the Store as defined in the Franchise Agreement. It does not reflect either gross or net profits.
Some Yogurt Mountain Stores have sold this much. Your individual results may differ. There is no assurance that you will sell as much.
Explanatory Notes for Part 2 – Average Percentage of Gross Sales Derived for Each Accounting Period for the 15 Company-Owned 2-Year Stores
A business that sells frozen yogurt as its primary product is likely to have a seasonal cycle. The following chart shows for the 15 Company-Owned 2-Year Stores, the average percentage of Gross Sales derived during each accounting period of the company’s 2012 Fiscal Year.
Yogurt Mountain’s 2012 Fiscal Year began January 1, 2012, and consists of 12 periods comprised of either 4 or 5 weeks. For the 2012 Fiscal Year, periods 1, 2, 4, 5, 7, 8, 10, and 11 were comprised of 4 weeks each, and periods 3, 6, 9, and 12 consisted of 5 weeks.
The franchisor calculated the average for each accounting period by adding the Gross Sales for all 15 Company-Owned 2-Year Stores for the accounting period and dividing that number by the total Gross Sales of all 15 Company-Owned 2-Year Stores for the entire 2012 Fiscal Year.
Part 1 – Average Gross Sales and Range of Gross Sales for 2-Year Stores
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