Earnings Claims of Top Franchises Revealed

Earnings Claims of Top Franchises Revealed

  • Anytime Fitness
  • CruiseOne
  • Firehouse Subs
  • Jimmy John's
  • Massage Envy
  • Menchie's
  • Orange Leaf Frozen Yogurt
  • Planet Fitness
  • The UPS Store
  • Yogurt Land
  • And Hundreds More...

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Franchise Costs: Detailed Estimates of Massage Envy Franchise Costs (2016 FDD)

by Franchise Chatter on May 18, 2013

in Franchise Costs, Massage Franchise



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This post was updated on May 15, 2016 to reflect information from Massage Envy’s 2016 FDD (Item 7).

Detailed Estimates of Massage Envy Franchise Costs Based on Item 7 (Estimated Initial Investment) of Massage Envy’s 2016 Franchise Disclosure Document

  • Massage Envy is unaware of any fees payable to third party suppliers that are refundable, although some landlords refund security deposits at the end of the lease if the tenant does not default.

1.  Initial Franchise Fee:  $45,000

  • The initial franchise fee is $45,000 for your first Massage Envy Business. If this is your second or subsequent franchise (regardless of whether your first franchise was a Traditional Location or a Total Body Care Location), your initial franchise fee is $35,000.
  • If you qualify under the VetFran program, your initial franchise fee is $40,000 for your first Massage Envy Business and $32,000 for your second or subsequent Massage Envy Business.

2.  Initial Opening Package:  $30,000 to $43,000

  • Before you open your Massage Envy Location, you must purchase the Initial Opening Package from ME Elements. The Initial Opening Package includes:
  • (i) most of your initial inventory (including massage and facial creams, oils, uniforms, Hot Stone equipment, and printed items);
  • (ii) the furniture and fixtures for your Massage Envy Location (including tables, chairs, desks, room equipment, and other items);
  • (iii) interior signage; and
  • (iv) your office equipment (excluding computer hardware and software).

3.  Computer System:  $33,100 to $47,500

  • This amount estimates your cost for the purchase and installation of your Dell computer system and related technological equipment.
  • For a Total Body Care Location, the low estimate assumes you will have 5 computers and the high range assumes you will have 7 computers. For a Satellite Location, the low estimate assumes you will have 3 computers and the high range assumes you will have 6 computers.
  • This estimate also includes a configuration fee that must be paid to the computer supplier as well as telecommunications (voice/internet), phone systems, low-voltage cabling, sound equipment system, surveillance (audio/video) system, sound masking system, digital signage, overhead music, and messaging on hold.

4.  Security Deposits:  $5,000 to $10,000

  • This includes average security deposits required by the landlord and utility companies.

5.  Three Months’ Lease Rent:  $15,000 to $50,000

  • This estimate presumes that you will be leasing the premises for your Business.
  • A typical Total Body Care Location is located in a high end retail shopping center and ranges in size from 2,500 to 3,500 square feet. At least 4 of the facility’s massage rooms will be dual purpose rooms for massage and facials.
  • On the other hand, Satellite Locations will generally be located in nontraditional, smaller locations, in an urban strip center or stand-along building, with size ranging from 1,700 to 2,000 square feet with between 5-7 rooms, all of which will be dual purpose rooms.
  • The expense of leasing will vary, depending upon the size of the premises, its location, landlord contributions, local real estate market conditions, and the requirements of individual landlords.
  • The total estimated initial investment shown includes 3 months’ rent.

6.  Leasehold Improvements:  $203,000 to $592,000

  • This estimate does not include any construction allowances that may be offered by the landlord.
  • The cost of leasehold improvements will vary widely depending upon:
  • the size and condition of the premises;
  • if you are located outside the 48 contiguous states;
  • whether or not there are any existing and comparable leasehold improvements in the premises;
  • the extent and quality of improvements desired by you over and above Massage Envy’s minimum requirements;
  • landlord’s cash contribution to the cost of the improvements;
  • whether you are required to use union labor, and the like.
  • In 2014 and 2015, the national average cost per square foot of leasehold improvements for Total Body Care Locations was $95.20. Since the Satellite Location concept is only being offered with the 2016 Disclosure Document, the franchisor does not have historical data.

7.  Signage (excludes interior signage that is part of the Initial Opening Package):  $4,000 – $18,000

  • This fee range represents a single sign up to 3 signs.

8.  Business Licenses and Permits:  $250 to $5,000

  • Certain states may require that you file and post a bond if it is determined that your business is considered a health spa. Currently, the states of New Jersey ($25,000 to $50,000 depending on gross income for fiscal year), Iowa ($150,000), Missouri ($10,000 – $25,000 depending on number of unexpired contracts) have the indicated bond requirements for health spa.
  • To Massage Envy’s knowledge, no franchisees have been required to post these bonds. However, you should check your local laws to confirm whether you will be required to post such a bond.
  • In addition, the city of New York has additional and unique licensing requirements for the opening of a Massage Envy Business.

9.  Professional Fees:  $7,000 to $20,000

10.  Initial Inventory (excludes initial inventory that is part of the Initial Opening Package):  $7,000 to $12,000

11.  Grand Opening Advertising Program:  $15,000

12.  Insurance:  $6,000 to $20,000

13.  Training Expenses:  $1,000 to $5,000

  • This item estimates the travel and living expenses, including airfare, that you will incur when you and your employees attend the initial training programs. It does not include any wage or salary for you or your employees during training.

14.  Additional Funds – 3 Months:  $40,350 to $60,350

  • This item estimates your initial start-up expenses (other than the items identified separately in the table).
  • These expenses include payroll costs during your first 3 months of operation but not any draw or salary for you.
  • These expenses also include the $375 monthly sublicense support fee for the Millennium Software for up to 5 workstations, payable to Massage Envy after you open the Business, and the $15 monthly technology compliance fee.
  • These figures are estimates and you may have additional expenses starting your Business.

15.  Total Estimated Initial Investment:  $411,700 to $942,850

  • Massage Envy relied on its franchisees who have been in operation since August of 2007 to compile these estimates.
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