Fitness Files is now part of our Platinum membership package.
This post is the first of two parts. To read Part 2, please click here.
John Rotche’s pedigree as an athlete and franchise executive made him a natural addition to what has been called the TITLE Boxing Club “dream team” that is taking the chain to a new level as one of the fastest growing franchises in the health and fitness category.
The former football player and coach for the University of Michigan joined TITLE Boxing Club as president last year, bringing franchise expertise to the executive leadership that already included former professional boxer Danny Campbell, and business partners Tom Lyons and Rick Washburn.
With TITLE Boxing Company, an established worldwide brand, completing the partnership, the company is carving a niche in the fitness segment with a workout developed by Campbell that allows members who are interested in boxing to “get fit, not hit,” Rotche said in an interview with Franchise Chatter.
Power Hour Concept
“Our product is our Power Hour,” said Rotche, describing a workout that includes a warm-up followed by eight, three-minute rounds of boxing with a bag, followed by core work with a medicine ball. Campbell’s workout was designed to bring a boxer’s training regimen to the suburbs, allowing TITLE Boxing Club members to burn 1,000 calories an hour while feeling physically and emotionally empowered.
The concept is so unique in the fitness space that TITLE Boxing Club has no direct competitors in the market, Rotche said, competing instead with group fitness concepts. It has been attracting members who already have a membership at a health club, but want to add boxing to their fitness routine.
“Very often members will be runners, do yoga, Pilates, or spinning,” Rotche said. “We offer annual contracts as well as monthly contracts. We really wanted to create flexible membership options for our members which allows people to add TITLE Boxing as part of their overall fitness recipe.”
The first TITLE Boxing Club opened in Kansas in 2009 and the company began its franchise program in 2011. Rotche was so impressed with the concept that he first began investigating the company as a potential franchisee.