Burger 21, a new better burger franchise founded by the owners of The Melting Pot Restaurants, Inc., with five locations open in Tampa Bay and Orlando, Fla. and 10 in development on the East Coast, is giving customers exactly what they crave in a burger — diversity. The brand unveiled a new infographic highlighting how its guests are buying into better burgers through its variety of menu options.
In addition to 10 unique hand-crafted Certified Angus Beef burgers, Burger 21 offers 10 non-beef burgers, including the Black Bean Burger, Ahi Tuna Burger, Chicken Parmesan Burger, and more. Of the entrees ordered at Burger 21, approximately 40 percent of Burger 21 customers are ordering non-beef alternatives and 60 percent are choosing all-beef burgers, sliders, and hot dogs.
“The variety of choices and innovative recipes we offer guests translates into repeat business with 37 percent of customers responding that they had visited Burger 21 two or three times in the last 30 days,” said Dan Stone, vice president of franchise development for Front Burner Brands, management company for Burger 21. He added that 19 percent returned at least once during the month and 22 percent returned four or more times during a 30-day period.